MANIFESTO OFFERING SIMPLICITY
IN THE NEW USAGES
AND ENCOURAGING COLLABORATION
Because knowledge is an infinite resource, source of innovation, of efficiency, that it is exponential and durable, it deserves to be more shared within companies.
How? By streamlining your communication internally and with your daily service providers through the implementation of a content platform and new usages that are intuitive, simple, fast and controlled, supporting the transmission of information.
A dedicated platform that offers an overview of all of your content, optimizes their use and analyzes their performance.
In order to ensure the relevance and usefulness of the tool - and to avoid visual and functional pollution - we provide a rigorous methodology and personalized support. We closely work with our partners to define their priorities and challenges in order to design the best digital solution.
Daryus develops a “Saas” solution at the cutting edge of tailor-made technology. We ensure easy handling and optimal operation on all media (computer, smartphone, tablet)
The ease of the platform is the main component of Daryus to ensure fast and effective tool for your team and suppliers.
CONTENT VISUALIZATION AND OPTIMIZATION AS THE DRIVING FORCE OF A VIRTUOUS ECOSYSTEM
WE DON’T HAVE TO SUFFER FROM TECHNOLOGY
Multiplication of media, of networks, content, tools ... marketing tends to fragment, its power weakens and over information becomes overwhelming.
DARE TO MASTER DIGITALIZATION
When marketing and sales teams start to act without communicating, without coordinating, without collaborating, the risk of misunderstanding and confusion increases, speeches and messages can be inconsistent, and the users can lack identification. In this context,
digitalization is suffered.
Centralizing content and networks on the same platform ensures consistency, balance and control of the communication’s ecosystem and relationship. In this context, digitalization is mastered.
« If you don't take change by the hand, it will take you by the throat »
Sir Winston Churchill
BETTER VISUALIZE THEIR CONTENT TO BETTER VALUE THEM
Content platforms developed by Daryus invite you to become the spearhead of a more efficient and healthier way of working / work modes. Conceived in line with your needs and specificities, this tailor-made tool allows a fluid management of the contents produced by the different entities of your brand but also a better valuation since the content becomes accessible, visible and exploitable.
SIMPLIFICATION OF PROCESS AND ANALYTICS
Being in a process of sharing and collaboration also allows for greater control. With a content platform it is possible to know who is consulting, who is downloading, when and for what. These measures and analysis make it possible, for example, to adapt a social network strategy or inventory management. Therefore making it easier to share content so that it can be used to its fullest potential without losing track or control.
WE MUST FREE OURSELVES FROM TIME-CONSUMING TASKS
Much of the energy and time spent by the majority of a company's employees does not add value and would be faster performed by a machine.
A precious energy and time that could be spent on providing intelligence and delivering results.
CENTRALIZE TO BROADCAST BETTER
We offer API systems to facilitate exchanges and updates of your various platforms and thus reduce the risk of distortion of information. A unique starting point for your content to update your different channels in record time.
Optimize working time thanks to intelligent workflows. Our tailor-made content platforms allow you to gain productivity and peacefully begin or continue your digital transition.
A tool designed to meet your daily needs, with complete and useful features, à la carte. We avoid visual and functional pollution with features that would be useless, requesting more costs, more complexity and therefore less use.
WE MUST ENCOURAGE COLLABORATIVE CONTENT MANAGEMENT
Few industries can do without e-commerce, social networks and other new ways of communication and digital distribution without taking the risk of losing market share. In response to these external factors, new structural organizations have been set up, often leading to the creation of new silos, but not always accompanied by new process.
THE EPICENTER OF YOUR CONTENT STRATEGY
An epicenter from which your sites, social networks, and other channels can be powered. Your new collections can be put online on your platform available to journalists, distributors, agencies and commercials during pre-launching and put online on your commercial site in a few clicks the day of the launch. We take advantage of the fact that we centralize all of your content to help you update your different channels and avoid that you have to repeatedly load this time-consuming work.
Encouraged collaboration to increase the effectiveness of your group while providing a frame of reference. A strong synergy of your content, which offers a new point of view and new perspectives. An overall vision that allows you to gain height to accurately interpret complex situations and support decision-making.
IMPROVE THE FLOW OF EXCHANGES BETWEEN THE DIFFERENT SERVICES
The more services are split and independent of one another, the more complex sharing of information is.
A team is not always aware of what is in production on the other side of an entity and although internal processes are put in place to remedy this lack of fluidity, these meetings are often time-consuming and when a team needs a particular piece of information at a specific moment it’s inconvenient to wait for the next team meeting to ask the question.
The same problems between central teams and the different business units abroad. Thanks to Daryus, every employee has access to messages and news from home, anytime, from anywhere.
SOME NON-EXHAUSTIVE EXAMPLES
- Supporting changes of timeline (launch of seasons, sales,) and inform salespeople, distributors, social media teams, journalists.
- Communicating effectively with your B2B or B2C customers by easily and quickly updating all product references (titles, descriptions, images, classifications ...).
- Optimizing the use of your content, a visual produced by the social media team could be reused by the PR team as part of a press release and more.
- Producing a press kit in a few clicks with all usable content available to the brand (without having to restart the various services).
Daryus adapts to your needs, not the other way around.
A COLLABORATIVE MANAGEMENT THAT DOES NOT EXCLUDE CONTROL
With our tailor-made platforms, content is centralized and it is possible to make specific elements visible and accessible to certain entities. The objective is to ensure a smooth navigation, going to the basics, without frustration or overabundance of information.
A CONSTANT LINK AND AVOIDED MISTAKES
A content platform ensures both uniformity of words and a constant link with your various contacts. This link and permanent accessibility are a decision factor that becomes difficult to neglect at the time of globalization when collaborators, buyers, journalists, influencers can be on a different time zone but with a need for immediate answers.
FOR A VIRTUOUS ECOSYSTEM
If brands excel in the design of their product, the merchandising scenography of their showcase and the aesthetics of their campaign with a sense of detail, the toolsgenerally used to distribute their content to employees, distributors, journalists, buyers are often far from this aesthetic requirement.
Although effective, ftp and other boxes struggle to reflect the brand image and do not always meet industry responsiveness requirements. But any interaction with a brand whose positioning requires an irreproachable service and an unforgettable experience must be visual and artistic. That's why we design digital interfaces as a jewel case that would be the perfect continuity of your codes and your identity..
Looking after the experience of each of your departments to reflect the image of your brand is one of our priorities.
A burst of grace and character.
Every interaction with the brand, even in BtoB,
leads to a perception of the product or service sold. If it is complicated for a buyer, a distributor or a journalist to get precise information on a product (material, size, manufacturing details) then the desirability of the product will suffer.
AN EXPERIENCE UP TO YOUR BRAND
The quantities of content to be produced are multiplying and production budgets are increasing. Lookbook, Ecommerce, social networks, retailers, RP… etc.
So much content that is produced with care (the right angle, the right photographer, the perfect framing and editing) deserves to be valued.We support the maximization of their impact, power and life. Because creation calls for creation, giving more visibility to these contents will contribute to the establishment of a virtuous dynamic.
We work to ensure an experience worthy of the services of a big house, that the guest feels as if in a cocoon and easily finds all the information he needs, to stimulate the retinal footprint and leave a positive trace.